14 Feb Google Reviews Can Make or Break Your Business
How Google Reviews Can Help Your Business Grow Faster in 2019
American author and international management training expert Ken Blanchard said it best:
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”
Why Online Reviews Matter to Aussie Brands
Let’s say you currently have a 3.6 Google Review Score, and 100 total reviews. You want to get your reviews up to the promise land of 4 stars. Using a review calculator tool, you can see you need 50 five star reviews to get above a 4! That’s quite a lot relative to your total reviews, and this would be all in a row, without a bad review bringing your score back down.
In today’s digital world, customer satisfaction is one of the most important driving forces of business growth. Don’t believe us? Let these numbers convince you:
- More than 90% of online shoppers read reviews first before making a purchase.
- About 93% of consumers gauge a brand’s reputation by reading online reviews.
- Over 70% of consumers don’t take action whenever they read negative reviews of products or the company.
We can’t stress the value of stellar online reviews enough but if you want to achieve your brand’s goals much faster, it is a must that you take customer satisfaction seriously.
Know Your Business’ Current Standing
Take time to have a look at your brand’s Google Score ratings. Is it good enough or it could be improved? How many reviews do you currently have? What is your ideal rating? Knowing the answers to these questions will give you a clearer picture of your company as a business listed on Google My Business.
When it comes to Google Score ratings, providing the best service and offering the highest quality products possible is just half of the battle. The other part of the equation is what happens behind the scene, such as how to effectively manage your Google My Business page and Google Ads.
As a business owner, your main focus should be on your company’s growth. Yet, the prospect of improving your Google Reviews score may be intimidating and challenging, especially if you don’t have ample experience and skills in implementing digital marketing strategies. It can become particularly overwhelming when efforts to improve your score are simply not having the impact needed.
This is the difference between making ad-hoc adjustments and hoping for the best versus an intentional and structured plan that get your Google Review score where it needs to be.
It Isn’t a Walk in the Park But Doable
Maintaining a positive Google Reviews score takes effort and more importantly, an informed strategy. It should be authentic to your brand and in line with your business objectives. What is your Google Review position now, and where does it need to be? To put everything in perspective, you may use our very own Google Review Calculator (it’s FREE!) to know your brand’s current positioning and to learn how you could improve it. You can now set an informed goal to tackle your Review conundrum.
Next you will want a competent email automation software system like ActiveCampaign. This will help you request reviews from your core customers, and preferably do so in an automated, yet personalised fashion.