VYBRNT
Doubling leads & unlocking a new customer channel
AGED CARE DECISIONS
VYBRNT
Doubling leads & unlocking a new customer channel
Through smarter ActiveCampaign strategy
AGED CARE DECISIONS
vybrnt.com
The Starting Point
A partnership built on improvement
Unlike many organisations that engage VYBRNT, Aged Care Decisions arrived from a position of strength. By mid-2025, the business had established structured automations in ActiveCampaign, alongside regular email newsletters. They also had a trackable number of “reactivated” leads from their existing database. But they knew they could improve. They contacted Tim and the VYBRNT team.
The Opportunity
Aged Care Decisions’ existing model was performing, but the business was striving for a better way to engage their database. They wanted more enquiries from people who had enquired months and years in the past. They were also stuck relying on weekly newsletter blasts to obtain their current results.
The Brief
VYBRNT was engaged to help maximise ActiveCampaign and take the database marketing strategy to new heights. The goal was to move Aged Care Decisions beyond a functioning newsletter program toward an industry-leading database marketing capability built around customer behaviour, not broadcast cadence.
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The VYBRNT Approach
Rather than optimising the existing newsletter-blast model, the team identified that email-automation was significantly under-utilised.
VYBRNT, in partnership with the Aged Care Decisions Marketing Department, re-architected the account around carefully constructed, customer-centric nurture streams, designed to meet people at the exact moment they needed guidance. This shift laid the foundation for a genuinely dynamic, always-on marketing engine rather than a calendar of one-off sends.
Maximising the power
of ActiveCampaign at
a national scale
Rebuilt the automation architecture around customer-centric nurture journeys
Reduced dependency on one-off newsletter blasts as the primary lead source
Introduced one-way SMS as a new, high-performing lead channel
Improved and streamlined the lead capture process across the funnel
Layered in two-way SMS as a dedicated customer support channel
Delivered all of the above at national scale, without adding manual workload
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THE RESULTS
Database Reactivated Leads More than Doubled
Most leads were now generated automatically, through carefully designed nurture streams
New SMS Channel
FROM ZERO TO 1,600+ LEADS FROM SMS
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The results
Within six months, the transformation was measurable and significant. ActiveCampaign was
significantly enhanced and maximised as a vital software platform for the company.
An automation-first strategy delivered more relevant and timely communication, a better customer experience around follow-up, and a
system that scales without a bigger team. Leads generated through the database marketing channel doubled, and VYBRNT estimates
the uplift in automation and channel performance is worth roughly $600,000 in additional monthly revenue for Aged Care Decisions.
The Opportunity
From 479 to 3,515
Total Email Volume
Customer Support Enquiries
Handled via two-way SMS
Balanced Channels
Giving Aged Care Decisions a far more resilient marketing engine.
VYBRNT X AGED CARE DECISIONS