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VYBRNT

Unlocking Results By Increasing ActiveCampaign Capability

Improving database marketing efficiency

AGED CARE DECISIONS

VYBRNT
Unlocking Results By Increasing ActiveCampaign Capability

Improving database marketing efficiency

AGED CARE DECISIONS

vybrnt.com

The Starting Point

Aged Care Decisions Goals with ActiveCampaign

Unlike many organisations that come to VYBRNT, Aged Care Decisions arrived from a position of database-marketing strength. They already had structured automations running in ActiveCampaign, regular email newsletters going out, and a trackable stream of reactivated leads from their database. What they didn’t have was deep, system-specific expertise to take it further.
So by mid-2025, they went to market looking for it. That search led them to Tim and the VYBRNT team.

The Opportunity

Aged Care Decisions’ existing model was performing, but the business was striving for a better way to engage their database. Striving for more enquiries, from those that had enquired in months and years past. In addition, they were a bit too reliant on newsletter sending to obtain the current results.

The Brief

VYBRNT was engaged to review the current usage of ActiveCampaign, and propse areas of opportunity. Ideally, moving Aged Care Decisions toward an industry-leading customer-experience strategy.

VYBRNT X AGED CARE DECISIONS

The VYBRNT Approach

VYBRNT and the Aged Care Decisions Marketing team worked together to identify gaps in the customer journey. Notably, further nurturing early in the customer journey. This is where we went to work.
VYBRNT, in partnership with the Aged Care Decisions Marketing Department, re-architected the account around carefully constructed, customer-centric nurture streams, designed to meet people at the exact moment they needed guidance. This shift laid the foundation for a genuinely dynamic, always-on marketing engine. While Newsletters remain a vital part of the database engagement strategy, automations began driving the majority of the reactivations (Sales Qualified Leads)

Maximising the power
of ActiveCampaign at
a national scale

Rebuilt the automation architecture around customer-centric nurture journeys

Reduced dependency on one-off newsletter blasts as the primary lead source

Introduced one-way SMS as a new, high-performing lead channel
Improved and streamlined the lead capture process across the funnel
Layered in two-way SMS as a dedicated customer support channel
Optimised the UTM Structure for clear reporting and tracking across all advertising channels.

VYBRNT X AGED CARE DECISIONS

THE RESULTS

Database Reactivated Leads Increased by Approx. 100%

LEAD GENERATION BECAME AUTOMATIC, DRIVEN BY CAREFULLY DESIGNED NURTURE STREAMS

New SMS Channel
FROM ZERO TO 1,600+ LEADS FROM SMS!

VYBRNT X AGED CARE DECISIONS

The results

Within six months, the transformation was measurable and significant. ActiveCampaign was significantly enhanced and maximised as a high-performing platform for the company.

An automation-first strategy delivered more relevant and timely communication, a better customer experience around follow-up, and a system that scales without a bigger team. Leads generated through the database marketing channel doubled year over year, and more importantly provided a more customer-centric communication channel mix.

+ 0 %

Leads from Automation Growth

From 832 to 8452
0 X

Total Leads (Year over Year)

0

Customer Support Enquiries

Handled via two-way SMS

0

Balanced Channels

Giving Aged Care Decisions a far more resilient marketing engine.

VYBRNT X AGED CARE DECISIONS

GET IN TOUCH

Schedule a call with VYBRNT today!

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