VYBRNT
Nurture sequences that drive results
with ActiveCampaign
JOE ADSETT
vybrnt.com
Review & reconfigure
Email automation for nurture and onboarding
Like many VYBRNT clients, Joe Adsett had been using ActiveCampaign for a couple of years and had some parts of it
working really well. The foundations were there, but there was a sense they weren’t yet getting the full value the
platform could offer, particularly across their sales process, lead nurturing and email automations. This feeling of
wanting to extract more out of ActiveCampaign brought them to contact Tim and VYBRNT.
The Opportunity
Early conversations between VYBRNT and the Joe Adsett team uncovered a clear opportunity: a gap in how leads were being nurtured.
VYBRNT’s answer was a targeted email nurture sequence for Joe Adsett’s Amari development, designed to reignite dormant leads and bring
them back into the conversation. It was the perfect quick win, delivering real results early while VYBRNT got to work on the bigger, longerterm ActiveCampaign optimisation initiatives behind the scenes.
The Brief
Tim and the VYBRNT team organised all the past leads into a well-organised segment, worked on a nurture sequence, designed to perform,
with clear call’s to action, and approved the content with the Joe Adsett team. They were ecstatic with the design, content, and collaborative
approach, and approve. VYBRNT to start sending the campaign to their past-leads.
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Improved processes
VYBRNT’s first big deliverable was a nurture sequence
for Amari, built to wake up dormant leads. VYBRNT ran the
campaign end-to-end and layered in SMS to reach anyone
who wasn’t opening emails.
The results came fast. Within the first week, a customer from months earlier
booked a fresh call with the sales team, a brand new lead generated without
spending a cent on extra advertising.
AUTOMATED EMAIL NURTURE SEQUENCE TO ENGAGE DORMANT LEADS
1
Multiple emails sent with follow up
2
Customer engages and books a consultation with Joe Adsett
3
Customer makes purchase!
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THE RESULTS
1. VYBRNT Nurture sequence designed built
2. Re-engagement strategy is launched
3. A contact opens, clicks and books a meeting
4. $3M property sold!!!
VYBRNT X JOEADSETT
The customer journey
Often the process of converting a customer towards a sale is non-linear.
This Joe Adsett customer journey demonstrates how an automated email nurture sequences elevates customer engagement leading to
a successful sales outcome. Nurture sequences are a vital component of engaging a prospect further
Email 1
Unread
1
Customer is sent a nurture series
Email 2
Unread
2
Skips email 1 and 2
Email 3
Open & read
3
Opens and reads Email 3
Clicks CTA
Clicks a link
4
Customer clicks CTA
Makes a booking
Completes inbound form
5
Books a meeting with an agent
Customer meets with Joe Adsett Consultant
6
Customer discusses available units
Customer makes purchase
7
Exchanges a contract on a $3M+ sale
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