Maximise SMS
sending
This season
It's an opportunistic time of year for promotional SMS!
This is one of the busiest times of year for businesses and consumers alike, which makes it the perfect time for some proactive marketing. We’re offering a complimentary strategy call to ensure your SMS is ready to go for the upcoming months!
SMS consistently delivers some of the highest open and response rates of any direct marketing channel. Messages land straight in your customer’s pocket and are typically read within minutes. Work with VYBRNT to make sure your sending is set up and ready to go for:
- Black Friday/Cyber Monday
- Donation Drives (NFP’s)
- RBA rate notifications (Real Estate and Lending)
- Travel season promotions
- Holiday sales
- Boxing Day
- General customer engagement, and well wishes
Here are 3 SMS Essentials
1. Don't overlook your Sender ID.
In Australia, unregistered branded Sender IDs now appear as “Unverified” on recipients’ phones. Before BFCM, check that your Sender ID is registered. If you have questions, VYBRNT is registered with the ACMA to setup Short Codes in Australia (Registered Sender ID’s).
2. Send a warm-up campaign
Send a short warm-up message a few days before your sale to let customers know something good is on the way. If you don’t text your database very often, this matters even more. It reminds customers who you are, gets them used to seeing your Sender ID, and makes your sale message feel expected rather than out of the blue. That familiarity helps your main campaign get read and acted on, and reduces opt-outs on the big day.
3. Make every SMS measurable.
Use campaign-specific UTM links for your BFCM SMS sends. This lets you distinguish traffic from your launch offer, reminder, and final-day campaigns in your website analytics, so you can see which messages contribute to results. VYBRNT SMS will automatically shorten your UTM Links.
Feel free to book a complimentary call to ensure your SMS sending is setup properly. Spaces limited for a 1:1 direct call!
Get More From ActiveCampaign With VYBRNT SMS
We built VYBRNT SMS to give ActiveCampaign users more flexibility and control over their SMS marketing. Not using VYBRNT SMS yet? Sign up for a free trial! https://vybrntsms.vybrnt.com/signup
Know what’s happening after you hit send. Our new dashboard gives you a detailed view of your SMS activity, so you can:
- Monitor delivery performance: See how many messages were delivered, your delivery rate, and which messages didn’t make it through.
- Measure engagement: Track link clicks, click rates, and unsubscribe link activity to understand how recipients respond.
- Review individual sends: See the actual message, Sender ID, recipient, campaign, send date, and link clicks.
- Report with ease: Filter results by campaign or date, then download your reports as a PDF or CSV.
- Custom Sender IDs and short-code options: Give your business more flexibility in how you reach customers. VYBRNT is registered with the ACMA.
- Built for ActiveCampaign: Use your existing lists, segments, and automations to deliver more relevant SMS campaigns.
Let's Get Your BFCM SMS Sorted
Want to make sure your SMS campaigns are ready for the busiest shopping period of the year?
Book a call with me to explore how VYBRNT SMS can support your BFCM plans.
What Our Clients Are Saying
“Tim from VYBRNT SMS was very helpful in guiding Asthma Australia through the process of setting up our SMS ID with ACMA. What looked like a complex and uncertain set of new regulations was made straightforward through Tim’s expertise and responsiveness.”
“VYBRNT SMS absolutely kills it. Brilliant addition to our tech stack.”
Need help registering your Sender ID or understanding what the new rules mean for your SMS campaigns?