Notify key staff when new transactions occur, automatically create new customer contacts in ActiveCampaign to follow up on purchases or event notifications.
Automatically send custom marketing emails to your customers based on their payment and event activity. For example, to thank them for their purchases or to reward your most loyal customers with coupons, offers, or gifts.
Organise customer segments and trigger actions in ActiveCampaign using tags, which are automatically created when you define which events are important for your business.
After connecting Red61 to ActiveCampaign, remain in the setup wizard to create a set of tags that can trigger automation flows.
To finish setting up the integration, remain in the setup wizard to map the email field. This is required to ensure a successful data flow between Red61 and ActiveCampaign.
The integration is now ready to use.
Tip: In ActiveCampaign, you can create a custom set of fields for Red61 to capture as much information as possible. This enables you to create powerful, targeted marketing campaigns.
The Red61 and ActiveCampaign integration uses the customer email address that is linked to the Customer or Order within Red61. To successfully map your Red61 transactions to contacts within ActiveCampaign you will need to use one or the other.
You can use the email address of Red61 customers in case your transactions are linked to a customer within Red61. If you are unsure if you are using this setup you can check this within your Red61 dashboard by checking if a customer-id is linked to your transactions.
When using this setup you map the value customer. email on the Red61 side.
What are Custom Objects?
Custom Objects enable you to model and manage your data in a way that reflects your unique business. In the case of Red61 we have created objects for transactions and interests. Thi will enable you to manage all relevant corresponding data to these objects. You can then trigger automations based on events and data related to your Custom Objects and create more personalised experiences for your customers.
Transactions from Red61 Will be displayed in a custom object in ActiveCampaign. Custom Objects create a historical record of each individual transaction.
You can use the custom object data to segment your contacts, as well as to trigger automations.
The Transaction Object field will contain the following information.
| Field | Field Type | Details |
|---|---|---|
| Order/Transaction title | Text Input | Shows the name/title of the person who made the transaction |
| Order/Transaction Id | Text Input | Unique ID of the transaction |
| Order/Transaction date | Date Field | Date of that the transaction occurred |
| Order ticket total | Text Input | The total currency value of the transaction. |
| Event title | Text Input | Name of the event |
| Presentation format | Text Input | Indicates if it's a physical or electronic ticket |
| Order ticket count | Text Input | The total number of tickets purchased under the order. |
| Perf date | Date field | Date of the performance that the tickets were purchased for |
After setting up the integration, you can add resources and map more fields to make the most of your Red61 Payments for ActiveCampaign integration. Afterwards, you can start creating automations.
Note: When creating automations for the first time, make sure you have correctly configured the resources in ActiveCampaign to ensure that the automation runs on the latest Red61 data.
ActiveCampaign is an advanced marketing automation tool. You should have a strong understanding of the platform before sending customer communications.
For a demo of ActiveCampaign, guidance on best practices, or any further questions, contact us at support@vybrnt.com or submit a request using the form below.
VYBRNT – ActiveCampaign Consulting
